The year 1996, in the department of International Relations at the Uludağ University,I was preparing my thesis which was about “Customs Union”. While making source research, needless to say that I found myself in Ankara. I had got an appointment from a professor from Bilkent. At same time I wanted to collect some source document from the library of certain some institutes.
I went to my appointment at Bilkent, met with professor and got some informations. While I was leaving with thanks, he asked me :“could I have your personal visiting card?”. I replied him : “Sir But, I am still student, which personal visiting card?” in a stunned and shocked manner. He gave me a lesson of personal branding by telling “No, you have to learn how to present yourself, give something to the people, who you meet , to remind you, please prepare your thesis, put your personal card in dossier and sent it to me”.
No matter how amusing it was for me and my friends, I did as the same as he had told me. And I used those cards in many places. Now, I certainly believe the advice of this precious professor. Yes, a university stundent needs to have a personal card.
Personal branding is not only for CEOs. If we don’t consider our childhoods, we have to present our brand value at all phase of our life. Let’s look, what can a university student do about this subject.
- First of all you must finish her school. It is important for the conditions of everywhere. Though, graduation is not enough.
- If you have an opportunity, you have to make post graduate abroad or in your country.
- No matter in which conditions you are in, you have to learn foreign language before university finishes. If you know second foreign language in the level of intermediate, it is much better.
- You mustn’t spend time in social networks for only to find new friends. You have to keep in touch with the people with whom you can improve her ability and who can help your in business life.
- You must have a visiting card on which your branch or interest and experince is written. You can add social network addesses too.
- You must choose someone as a mentor from your social network or a professor from her school. As you know, lots of decisions which belong to young ages, can come across after 20- 30 years.
- Let’s say that web page is difficult, but at least you must have a blog. Just keeping a journal is enough. Absolutely you have lots of different things to write!
- Rich or poor, it doesn’t make any difference. Somehow you must work part-time. Or you must be occupied with amateur commerce. You will not start from scratch to her business life. All the experiences which is written in CV is very important at first job appointments!
- You must attend conferences, competitions, journeys and the other activities. Of course, not disregarding the lessons.
- If you don't read books, compulsorily you must have this habituation. This habituation is more difficult after 40 years.
- You must examine and make more researches about recent history. You must ask, interrogate and mustn’t beleive everything. You must learn to approach information suspiciously.
- Except the curriculum you must have 4 year plan.
- You must add to her lifestyle differences and beauties. In business life, conducting time in stress is more difficult.
- You must know sharing his/her knowledge and experince with low-class or high school students.
These items don’t finish in writing. Dear friends, don’t spend 4-5 year of your lives only studying your lessons. It’s a real pity. Don’t suit only the curriculum. Interrogate your aims, your life position while you are in those lecture theaters. Make plan, consult, learn and needless to say work. Be prapared for communication and troubles with people.
With my success wishes and my best regards.
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